Defining True Customer Loyalty True customer loyalty is when someone consistently chooses your brand over the competition, not just because of habit or convenience, but because they have a deep-seated preference for your products or services. It’s that special bond they feel with your brand, making them not just customers, but fans who are invested…
Corporate Reputation Management As customers increasingly make purchase decisions based on brand or corporate reputation and trust in businesses as an institution remains low, corporate reputation management has become essential to any successful business strategy. Corporate reputation management is the process of monitoring and evaluating people’s opinions about the business. It requires the business to…
How to Measure Brand Awareness Measuring brand awareness is crucial in understanding how customers view your brand compared to your competitors. It is essential to gauge how recognizable your brand is and how well customers can recall it when prompted. You can effectively measure brand recognition and recall through surveying methods, such as in-person or…
A Guide to personal online reputation management Your brand is what people say about you when you’re not in the room. What do people say about you when you’re not around? Do a quick Google search of your name, and see what comes up. Is it all positive? Or are there some negative articles or…
How Important are Facebook Reviews? Facebook reviews are important because they give you feedback from the people who have purchased your product and because each product review has a unique link that can be used for retargeting. 80% of consumers are more likely to purchase from local businesses with good reviews on their Facebook Page….