Guide

Corporate Reputation Management: 10 Tips to Help You Build Your Company Reputation

Corporate Reputation Management: 10 Tips to Help You Build Your Company Reputation

What is corporate reputation management? Corporate reputation management is the process of monitoring, evaluating, and responding to people’s opinions about a company. It involves listening to stakeholders, customers, employees, and local communities to shape the brand’s image in the digital marketing space. Corporate reputation is the overall estimation that an organization is held in by…

Corporate Reputation Management: 10 effective strategies

Corporate Reputation Management: 10 effective strategies

Corporate Reputation Management As customers increasingly make purchase decisions based on brand or corporate reputation and trust in businesses as an institution remains low, corporate reputation management has become essential to any successful business strategy. Corporate reputation management is the process of monitoring and evaluating people’s opinions about the business. It requires the business to…

How to Measure Brand Awareness: 10 Key Metrics to Measure Your Online Reputation

How to Measure Brand Awareness: 10 Key Metrics to Measure Your Online Reputation

How to Measure Brand Awareness Measuring brand awareness is crucial in understanding how customers view your brand compared to your competitors. It is essential to gauge how recognizable your brand is and how well customers can recall it when prompted. You can effectively measure brand recognition and recall through surveying methods, such as in-person or…

Online Reputation Management Strategy: 10 tips to successfully manage your online reputation

Online Reputation Management Strategy: 10 tips to successfully manage your online reputation

What is an online reputation management strategy? An online reputation strategy is a plan to protect or improve the image of a company in the digital age. It involves tracking and monitoring mentions of a brand, responding to customer reviews and feedback, setting attainable goals and metrics, and utilizing influence within a niche. Through research…

15 Tips to Help You with Your Personal Online Reputation Management

15 Tips to Help You with Your Personal Online Reputation Management

A Guide to personal online reputation management Your brand is what people say about you when you’re not in the room. What do people say about you when you’re not around? Do a quick Google search of your name, and see what comes up. Is it all positive? Or are there some negative articles or…

Top 10 Things Agencies and Managers Need to Know About Online Reputation Management

Top 10 Things Agencies and Managers Need to Know About Online Reputation Management

What is online reputation management? Online reputation management is the process of controlling and managing the perception of an individual or company on the internet. What does online reputation management involve? Online reputation management involves a combination of marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect and defend the online…