The Growing Influence of Online Reviews on Consumer Trust Imagine browsing online for a new coffee shop. You type in “best coffee near me” and are immediately greeted with stars, comments, and testimonials from fellow coffee enthusiasts. This is the reality of the digital age – where the opinions of strangers can heavily sway your…
What is corporate reputation management? Corporate reputation management is the process of monitoring, evaluating, and responding to people’s opinions about a company. It involves listening to stakeholders, customers, employees, and local communities to shape the brand’s image in the digital marketing space. Corporate reputation is the overall estimation that an organization is held in by…
What is an online reputation management strategy? An online reputation strategy is a plan to protect or improve the image of a company in the digital age. It involves tracking and monitoring mentions of a brand, responding to customer reviews and feedback, setting attainable goals and metrics, and utilizing influence within a niche. Through research…
Boosting Instagram Posts for Increased Engagement There are several ways to boost your Instagram posts. In InstaChamp, a tool called the Comment Auto-Responder can automatically respond to comments using a keyword. You can also use our Boost Post feature to promote your boosted posts in Explore or Instagram Story. Instagram is a powerful tool for…
What is social media marketing strategy? A social media marketing strategy outlines goals, tactics, and metrics to measure success. It helps you set expectations for team involvement, track performance, and hit goals. It includes a plan for each social media platform, roles and responsibilities, and a reporting cadence. Why do you need a strategy for…